Quite some time ago you were kind enough to embed the presentation “I am the Media” by Futurelab’s Alain Thys on your website. In case you missed it on slideshare, this is a quick note to let you know that he’s just written a first sequel to this presentation under the title “Change Marketing: Yes We Can”. In it, he takes the now pervasive digital marketing thinking to task by stating that unless we all change our ways it will become equally irrelevant than the traditional “shout & sell” techniques.

More editions will come which go well beyond the digital marketing sphere, but you can already find this presentation and the associated blogpost on:
http://www.slideshare.net/Futurelab/change-marketing-v01-1452235

Happy reading!

Minke Hamstra

Lab Member

http://www.futurelab.net