Archive for the ‘Entrepreneurs’ Category
What’s the Difference Between Marketing and Sales?
Are the two similar? No, not unless you’re dealing with a shared target customer or market base – that’s the common objective they both share.
In general, the two employ different skill sets. One, Marketing, is what I usually describe as “intel” researchers – they’re the data gatherers and assessors. Marketing conducts a lot of research and evaluation and tends to study, in military terms, a “terrain” carefully before launching foot soldiers and front-liners or Sales to secure the territory. In other words, Marketing should be the one who’ll tell you where the ammos of mass destruction are located so Sales can go and bomb the site precisely. And “precisely” is the operative word here – how do you direct Sales effectively with marketing strategies? How do we start the marketing process? Read the rest of this entry »
Entrepreneurial Ventures :)
This is funny and true!
Oh come on … only for Guy Kawasaki! 
